Tuhu Auto Care and Double Coin Group recently held a new product launch event in Shanghai, where both parties jointly announced: the high-end domestic tire brand Feiyue Tire has launched a new upgraded "Peak of Feiyue" series of tires, which will be exclusively released on the Tuhu Auto Care platform. Along with the release of the new tire product, the "Peak" themed Feiyue trendy shoes will also be launched on the Tuhu Auto Care platform at the same time.

Since the official strategic cooperation was reached in 2020, Tuhu Auto Care and Double Coin Group have jointly developed in product research and development, sales models, and offline experience, forming a "super strong CP" in the automotive aftermarket. In recent years, several tire products including Feiyue Longteng and Feiyue Chitu have been introduced on the Tuhu Auto Care platform one after another. Based on the good market feedback and the common expectation of deepening cooperation, both parties have decided to innovate in high-end tire products, using innovative technology to fully empower the user's travel experience.

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As a brand under the Double Coin Group, the ancestor of China's rubber tire industry, Feiyue Tire carries the 95-year research and development and production experience of Double Coin Group. The newly upgraded "Peak of Feiyue" series of tires have strong performance in wet safety, handling, and noise reduction, and have a quality appearance with velvet tire side, which can fully meet the personalized and high-quality car maintenance needs of new energy car owners and young car owners.

Specifically, the "Peak of Feiyue" series of tires use a steel strip groove and a wide main groove design, which can effectively cut the water film and improve drainage performance, thus providing safety for car owners when driving in wet environments. In terms of noise reduction, the new turbulence block design can disturb the direction of gas flow in the main groove. The semi-enclosed transverse groove design can reduce the air flow in the longitudinal and transverse grooves, thereby effectively improving the silent comfort during driving. In addition, the "Peak of Feiyue" series of tires use a dense velvet design on the tire side, and the tire surface pattern block is engraved with a mountain mark, showing high-end quality in appearance. It is worth mentioning that for the new launch of the "Peak of Feiyue" series of tires, the Chinese calligraphy master Liu Yuemao was invited to write the word "Peak" for the "Peak of Feiyue" series.

Since 2021, Tuhu Auto Care and Feiyue have launched Feiyue trendy shoes in the form of co-branding every year, focusing on "new domestic goods, new national tide". The continuous four-year trend shoe update is an important attempt by both parties to promote the breakthrough of national brands under the trend of explosive growth in the cultural and creative industry.

The "Peak" themed Feiyue trendy shoes that are launched simultaneously with the "Peak of Feiyue" series of tires use a golden color scheme, conveying a positive and hopeful power. The integration of mountain elements on the shoe surface and the "Peak" word on the left and right of the tongue symbolize the determination to keep climbing and surpass oneself. The "Peak" themed trend shoes are comfortable, wear-resistant, and full of outline, allowing the core quality to be equipped with design ingenuity, presenting a new self-style.

At present, Tuhu Auto Care and Double Coin have achieved comprehensive integration in the three aspects of online and offline, entity and service, and the entire automotive industry chain, promoting the high-quality development of "Made in China". As a leader in China's automotive aftermarket industry, Tuhu Auto Care has built a broad platform for cooperation with industry-leading digital service capabilities and a network of more than 6,000 offline workshops across the country. Double Coin Group, as an old tire manufacturer with nearly a century of tire production experience, provides a strong quality guarantee for tire products.

At the launch event, Zhang Wanyu, Secretary of the Party Committee and Chairman of Double Coin Tire Group Co., Ltd., said: "Looking forward to the future development, Double Coin Tire will continue to work hand in hand with Tuhu Auto Care under the strong support of Huayi Group, give full play to the industry advantages of the leading brand, take user needs as the guidance, and take digitalization as the engine, to jointly create a more open, innovative, and diverse tire ecosystem, and become the most closely cooperative partner relationship. We will keep up with new trends, embrace new changes, continue to explore various marketing models under the 'Internet +', deepen channel transformation, strengthen technological innovation, and enhance the continuous competitiveness of the tire industry chain and supply chain."

Chen Min, founder and CEO of Tuhu Auto Care, said: "Double Coin Group is the ancestor of China's rubber tire industry and is also one of the most well-known national brands in our country, with nearly a century of technical accumulation and historical precipitation in tire research and development and production. We are very pleased to explore with such like-minded famous enterprises as Double Coin Group. Tuhu Auto Care will provide a broad platform for cooperation with industry-leading digital service capabilities and a network of more than 6,000 offline workshops across the country; Double Coin Group will give full play to the experience and strength of the old tire manufacturer to provide a strong quality guarantee for tire products."

As the largest tire retail platform and a century-old national tire brand in China, the strong combination of Tuhu Auto Care and Double Coin Group has created a new benchmark for upstream and downstream cooperation in the automotive aftermarket. In the future, both parties will continue to give full play to the historical heritage and industry advantages of national brands, further develop the mid-to-high-end market, and at the same time increase the layout in the new energy field, providing car owners with higher quality and richer car maintenance experiences.